The brief for the videos featured on this page was to create about 1 minute of visually attractive material for each of 14 rural food businesses on a list. There was a tight schedule. We telephoned each business beforehand to discuss existing and potential filming opportunities. Many ideas were devised on the filming day and others during editing. 2-3 businesses were filmed per day over the course of several days.
Food - a case study
Carmarthenshire Cheese
Carmarthenshire Cheese from the 'A Fresh Perspective' series.
One of around thirteen short videos that were produced to showcase food production in the Carmarthenshire countryside. Some of these videos are silent as they were made to be displayed on a large plasma screen at shows. Sound can be very disruptive in a public area. The NEC, Birmingham, was one of many venues in which these videos proved their worth in attracting people.
Maureen’s Cakes
Maureens Cakes from the 'A Fresh Perspective' series.
One of around thirteen short videos that were produced to showcase food production in the Carmarthenshire countryside. There is music on some of these videos, but primarily they were made to be viewed silently on a large plasma screen at shows. Delegates would not have been able to hear a narration, but the video images were used as a way of attracting delegates to a stand. The NEC, Birmingham, was one of many venues where the videos were employed.
Brecon Carreg
Brecon Carreg Water from the 'A Fresh Perspective' series.
One of around thirteen short videos that were produced to showcase food production in the Carmarthenshire countryside. Some of these videos are silent as they were made to be displayed on a large plasma screen at shows - sound would have been disruptive. The NEC, Birmingham, was one of many venues.
Kid Me Not
Kid Me Not from the 'A Fresh Perspective' series.
One of around thirteen short videos that were produced to showcase food production in the Carmarthenshire countryside. There is music on some of these videos, but primarily they were made to be viewed silently on a large plasma screen at shows. Delegates would not have been able to hear a narration, but the video images were used as a way of attracting delegates to a stand. The NEC, Birmingham, was one of many venues where the videos were employed.
Pembertons Chocolate
Pembertons Chocolate from the 'A Fresh Perspective' series.
One of around thirteen short videos that were produced to showcase food production in the Carmarthenshire countryside. There is music on some of these videos, but primarily they were made to be viewed silently on a large plasma screen at shows. Delegates would not have been able to hear a narration, but the video images were used as a way of attracting delegates to a stand. The NEC, Birmingham, was one of many venues where the videos were employed.
Nant Y Bwla Cheese
Nant Y Bwla Cheese from the 'A Fresh Perspective' series.
One of around thirteen short videos that were produced to showcase food production in the Carmarthenshire countryside. There is music on some of these videos, but primarily they were made to be viewed silently on a large plasma screen at shows. Delegates would not have been able to hear a narration, but the video images were used as a way of attracting delegates to a stand. The NEC, Birmingham, was one of many venues where the videos were employed.
Carmarthenshire Ham
One of around thirteen short videos that were produced to showcase food production in the Carmarthenshire countryside. Some of these videos are silent as they were made to be displayed on a large plasma screen at shows - sound would have been disruptive. The NEC, Birmingham, was one of many venues.
Parsons Pickles
Parsons Pickles from the a 'Fresh Perspective' series.
One of around thirteen short videos that were produced to showcase food production in the Carmarthenshire countryside. There is music on some of these videos, but primarily they were made to be viewed silently on a large plasma screen at shows. Delegates would not have been able to hear a narration, but the video images were used as a way of attracting delegates to a stand. The NEC, Birmingham, was one of many venues where the videos were employed.
Sancler Yoghurt
Sancler Yoghurt from the 'A Fresh Perspective' series.
One of around thirteen short videos that were produced to showcase food production in the Carmarthenshire countryside. There is music on some of these videos, but primarily they were made to be viewed silently on a large plasma screen at shows. Delegates would not have been able to hear a narration, but the video images were used as a way of attracting delegates to a stand. The NEC, Birmingham, was one of many venues where the videos were employed.
Pencader Bakery
Pencader Bakery from the 'A Fresh Perspective' series.
One of around thirteen short videos that were produced to showcase food production in the Carmarthenshire countryside. There is music on some of these videos, but primarily they were made to be viewed silently on a large plasma screen at shows. Delegates would not have been able to hear a narration, but the video images were used as a way of attracting delegates to a stand. The NEC, Birmingham, was one of many venues where the videos were employed.
Ffos Y Ffin Brewery
Ffos Y Ffin Brewery from the 'A Fresh Perspective' series.
One of around thirteen short videos that were produced to showcase food production in the Carmarthenshire countryside. There is not any sound on some of these videos as they were made to be displayed on a large plasma screen at shows. A narration would have been lost amongst the crowd noise, so the visuals were what we concentrated on. The NEC, Birmingham, was one of many venues where the videos were employed.
Caws Cenarth
Caws Cenarth from the 'A Fresh Perspective'.
One of around thirteen short videos that were produced to showcase food production in the Carmarthenshire countryside. Most of these videos are silent, with an option to play music quietly, as they were made to be displayed on a large plasma screen at shows. Sound can be annoying to the public in such circumstances. The NEC, Birmingham, was one of many venues where the videos were played.
Llanboidy Cheese
Llanboidy Cheese from the 'A Fresh Perspective' series.
One of around thirteen short videos that were produced to showcase food production in the Carmarthenshire countryside. There is music on some of these videos, but primarily they were made to be viewed silently on a large plasma screen at shows. Delegates would not have been able to hear a narration, but the video images were used as a way of attracting delegates to a stand. The NEC, Birmingham, was one of many venues where the videos were employed.
Felinfoel Brewery
Felinfoel Brewery from the 'A Fresh Perspective' series.
One of around thirteen short videos that were produced to showcase food production in the Carmarthenshire countryside. The videos are silent, some having an option to play music quietly. They were made to be displayed on a large plasma screen at shows where a loud or prominent soundtrack would have been pointless and even counter productive. The NEC, Birmingham, was one of many venues where the videos were used to attract delegates to a stand.
Add a narration
These videos are a very short step from being commercials: tighten the editing; add some attractive colour grading and effects; and add some suitable music and a persuasive narration with a voice of your choice.
Any business can have a professional commercial-like video for a very reasonable investment.
Work your video
Sadly, it's a classic error. Companies produce their video but do not maximise its potential. Talk to us and our fellow marketing experts to avoid falling into that particular pit.
Design: G Horder