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Flash animation can be used very effectively for online content. Flash animation is most commonly seen in banners, like the very simple one at the top of this page, but in the hands of a skilled person it has massive potential.
Flash programmes have built in effects, and they can be used to animate content created with other programmes. Flash has become popular for creating animations because it can detect user interaction, allowing for not just plain animations, but websites, video games and other utilities. 3D animation (like the simple title sequence for a YouTube Channel below) can also elevate your image above the 'also rans'.
Using any number of artistic styles, sound effects and music, flash animation is a force to be reckoned with. You can have short, bespoke animations and banners made for your website, or purchase templates online and adapt them to your own needs. For examples and inspiration you could do worse than have a look at some of the animations available on the iStock library.
An eye-catching flash animation could be the difference between a visitor to your site staying... or going.
