HJ Weir - a case study

HJ Weir is a specialised engineering company that produces machinery for large scale laundry work.  The company is recognised as a leader in its field and is highly respected by its competitors.

The machines are ingenious, and video is a good way of demonstrating, at great distance, exactly what each machine is capable of.

HJ Weir company overview

Most companies would benefit from a video like this on their website. This one looks at what makes HJ Weir stand out from its competitors, and how the company endeavours to improve its products and services.

HJ Weir company overview

US Engineers visit HJ Weir

When HJ Weir hosted a group of industrial laundry engineers from the USA, it was lucky that we were filming at the time. The marketing manager asked if we could film the reaction of the engineers to the production facility and machines: here is the result.

US Engineers visit HJ Weir

Dash Linen Testimonial for HJ Weir

DASH Linen is an important customer for HJ Weir Engineering. We primarily filmed the machines being put through their paces at DASH Linen, but a representative for DASH was willing to talk off-screen about the machines and his relationship with HJ Weir.

Dash Linen Testimonial for HJ Weir

MTW Testimonial for HJ Weir

MTW uses HJ Weir laundry machines for large scale laundering of NHS bed linen and other items. After the main filming was done a company representative gave an honest off-screen interview about his dealings with HJ Weir.

MTW Testimonial for HJ Weir

Vacfeed Low Line 29

HJ Weir's Vacfeed Low Line 29 demonstrated in a real workplace situation to show detail of its ingenious sheet handling mechanism, ease of use and reliability.

Vacfeed Low Line 29

Vacfeed 37

HJ Weir's Vacfeed 37 machine demonstrated in a real workplace situation, talking about its specification and simplicity of use. Designed to inform large scale laundry operations of the updated capabilities of this popular machine.

Vacfeed 37

Machine Refurbishment

HJ Weir's industrial laundry machines are designed to work for years, and this video explains how factory refurbishment can rejuvenate them and bring them right up to date.

Machine Refurbishment

Foldmaker 55

Video description of HJ Weir's Foldmaker 55, a specialist folder for the industrial laundry business. The video describes the versatility of the machine, its accuracy in presenting pieces to ironers, and supply options.

Foldmaker 55

Autoprep

Video description of HJ Weir's Autoprep machine - designed for separating tangled workloads of laundry prior to presenting them to feeding machine operators. The video covers all details relevant to potential purchasers.

Autoprep

Video testimonials

When you are involved in a very competitive field of business, testimonials can be a useful part of your marketing armoury.  Here, customers and engineers talk honestly about HJ Weir, the company, its services and its products, to great effect.

Clear Communication

Clear and simple communication is the essence of explanatory videos - most people will only ever watch them once.  Some corporate video producers will get carried away with digital effects (even the news is guilty of this now): they certainly have their place, but often they detract from the message.

Design: G Horder