Video production advice

There are many video production companies that you can choose from.  Our best advice is to find one that you can have a good working relationship with - one that understands exactly want you want your video to achieve and that will move heaven and earth to ensure it delivers its prime objectives and more. That company might be us... we'd like to think so... but with honesty we will not always be the most appropriate choice.

Horder Media is happy to give advice about production. These short videos cover some of the more basic but crucial aspects of video production, and even ask you to question whether you are best investing your budget on some other means of communication and not video.

Links to PDF transcripts of all the videos are opposite.

Getting started

"If you're thinking of commisioning a video consider this - what would you like the viewer to do after they've viewed it? It's the single most important point to bear in mind the whole time, and with that as your starting point ...

Getting started

Our Services

So you've decided to make a video. Very quickly let's talk about how we would work with you. - what specific job do you want the video to do? Firstly let's talk about why you want to make it - how your intended viewers are going to watch it in practical terms...

Our Services

Website Video

A short video about presenters and whether they are appropriate for your video. You can take your pick of professional presenters and they are very good value... or you can do it yourself. We can help you make that decision - autocue helps.

Website Video

Your Production

"An important point: a well made video could be the most effective marketing tool you'll ever get your hands on, but you have to have a reason for making it. Sit down, with us if you like, to discuss the effect you want the video to have on viewers..."

Your Production

Scripts for video

You might be thinking, "Why does he keep going on and on about the script... we're not making a feature film?" Well, in reality the script IS your video, it just hasn't been made yet. Getting the script right saves money and makes for a better video...

Scripts for video

Production Planning

Planning production starts by taking your script and turning into a storyboard. At its most basic this is a two-columned document with words on the left and images and other sounds on the right. It is a more understandable representation of your finished video.

Production Planning

Filming Your Video

Filming for most people is the most interesting and enjoyable part of the production process. It is the start of taking the storyboard and bringing it to life. Generally we will be looking to create images that have style, impact and quality...

Filming Your Video

Editing & Special FX

When your video hits the editing suite all kinds of magic starts to take place; it's where things really start to come together. We use Avid Editing systems, which have been used in broadcast TV and feature films for years...

Editing & Special FX

Corporate Video Budgets

A few thoughts on the value of video: how do you measure it? We offer a full start to finish service. A little about the equipment, artists and technicians that we rely on. We are not the cheapest corporate video producers, and are certainly not the most expensive.

Corporate Video Budgets

Helpful advice

Video transcripts - effective corporate video production: -

A "soapbox" moment

You can never spend too much time on a script - the paper version of what your video will look like when it's finished. Everything stands or falls by the script.

Design: G Horder