Gimmicks in video production

It’s always great to get the toys out when filming anything, but beware. For example, GoPros are a superb tool and have enabled anyone with a few hundred pounds to film extreme events in imaginative ways. Some producers have used them to great effect for more ‘normal’ filming too. Unfortunately, when they are used to film straight interviews it could be that method is being prioritised over message. But of course that depends on the message, because if the message concerns the boil on the end of the interviewee’s nose this is certainly the way to go.

Quadrocopters are another case in point, and you can now buy anti Quadrocopter spray in Lidls. If I see another pointless lift up the side of a boring wall I’ll take up shooting.

Rant over, the point being, consider the most effective way to get your message over.

In Focus – Out of Focus

Modern HD video cameras are designed to produce crisp, colourful pictures with excellent tonal depth if they are used correctly.  Sometimes, for artistic effect or to hide the identity of a person, you might want to deliberately film out of focus, but usually the subject matter should V budgetary cuts have seen fit to dispense… Continue Reading

It’s a one way conversation (usually)

Video, usually, is a one way conversation.  Video is your chance to say something to a single person, a huge audience, or any number in between.  Most audiences are not captive – they can switch off, stop listening or walk away whenever they choose, usually without embarrassment.  To make your video effective it can help to envisage it… Continue Reading

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